COOL TEENS™ LUKA SABBAT AND LOTTIE MOSS STAR IN PACSUN'S DENIM CAMPAIGN

2016-7-1 fashion Fashion

Lottie Moss for PacSun Denim. Photo: Harper Smith/PacSun
Lottie Moss for PacSun Denim. Photo: Harper Smith/PacSun

Despite having recently filed for bankruptcyPacSun seems to have approximately zero intention of losing traction in the teen fashion space. The brand is celebrating the re-launch of its denim line by casting Lottie Moss, younger half-sister of Kate, and model-slash-streetwear-slash-Instagram starLuka Sabbat as the faces of the campaign.

Luka Sabbat for PacSun Denim. Photo: Harper Smith/PacSun
Luka Sabbat for PacSun Denim. Photo: Harper Smith/PacSun

Both teens approach the gig with impressive modeling CVs: The younger Moss — who signed with The Society Management in May — recently nabbed a Vogue Paris cover alongside Lucky Blue Smith, walked for Sonia Rykiel at Paris Fashion Week and appeared in editorials for Teen Vogue and i-D. Meanwhile, Sabbat has also appeared in pages of the Vogue, posed for Adidas Originals and walked (stood?) at Yeezy Season 1.

So many Cool Teens™. Photo: Harper Smith/Courtesy of PacSun
So many Cool Teens™. Photo: Harper Smith/Courtesy of PacSun

Enlisting the help of Cool Teens™ has worked out in the past for the retailer (see also: Kendall & Kylie for PacSun), and they're looking to establish a similar relationship with Moss and Sabbat, according to PacSun's Senior Creative Director Greg Crawford. and styles will include distressed jeans, released hems and slim fits.

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